河南师范大学学报(哲学社会科学版)

公共文化服务数字化治理范式的技术转型，体现在从工具到范式的逻辑演进中，经历了技术工具的“数字化应用”、服务形式的“智慧化互动”以及技术与内容“深度化融合”等阶段。公共文化服务体系具体涉及了服务主体的多元化协同、服务内容的碎片化重构以及服务渠道的去中心化等文本表达。然而，数字时代的公共文化服务面临着一系列的治理悖论，存在技术普及与接入的数字鸿沟，数字化服务资源的非均衡配置与服务盲区。在内容方面表现为公共文化供给与需求的错位、数字化供给趋同；同时，数据隐私以及数字化服务对用户安全构成了一定的挑战。从数据管理与平台运营来看，公共文化服务数字化供给的制度滞后，公共文化人才管理与制度考评缺位。为此，需要重塑公共文化服务的治理结构，筑牢新技术应用的根基，围绕用户思维激发服务效能；整合数字创意服务平台优质资源，加强数字技术与优秀文化服务的融合；不断强化多元协同治理理念，搭建人才梯队并开发有助于公共文化服务的可视化绩效治理工具。

The technological transformation of the digital governance paradigm for public cultural services is reflected in the logical evolution from tools to paradigms,which has gone through stages such as the “digital application” of technological tools,the “intelligent interaction” of service forms,and the “deep integration” of technology and content.The public cultural service system specifically involves text expression such as diversified collaboration of service subjects,fragmented reconstruction of service content,and decentralization of service channels.However,public cultural services in the digital age face a series of governance paradoxes,including a digital divide between technology popularization and access,uneven allocation of digital service resources,and service blind spots.The current supply content is characterized by a mismatch between supply and demand,and a convergence of digital supply;At the same time,data privacy issues pose hidden concerns about national cultural security values,and digital services pose certain challenges to user security.From the perspective of data management and platform operation,it has also caused institutional lag in the digital supply of public cultural services,as well as institutional implementation difficulties such as the lack of talent and evaluation in public cultural management.To this end,it is necessary to reshape the governance structure of public cultural services,lay a solid foundation for the application of new technologies,and stimulate service efficiency around user thinking;Build high-quality resources for digital creative service platforms and strengthen the integration of digital technology and excellent cultural services.At the same time,we will strengthen the concept of diversified collaborative governance,build a talent pool,and develop visual performance governance tools that contribute to public cultural services.